CommBox Blog on HubSpot

The current coronavirus pandemic has plunged many people into hard times, both financially, and in terms of their health. Similarly, this time has been difficult for businesses that have had to adapt quickly to a new way of working and a more remote customer base. Staying connected with customers now involves a careful and methodical approach.

Your sales pipeline is something you need to plan carefully and get right. The success of your pipeline can determine how successful your business is as a whole, so it’s worth putting some extra effort into. For customer service, almost every company out there who actively deals with customer service is tracking their customer service KPIs. Today we’re going to be looking at how to combine these two elements of business into a unified approach to a better sales pipeline, let’s take a look.

Digitization has been a major goal for businesses over the last decade. This move towards a more online and digital way of operating isn’t just for large businesses but has been a focus for businesses of all sizes. In 2016, 78.85% of small and medium-sized businesses said that digital presence was very important for their business. Digitization comes in many forms, but the focus is always increasing efficiency and productivity. It’s about converting the old ways of working into an automation and AI-driven new way of working. Just think of how many millions of hours are saved every year in 2020 compared to 1995, where inputting data was a tediously slow and manual process. It could take a whole month to complete a task that can now be done in a matter of minutes by hitting a button.