CommBox Blog on HubSpot

In the simplest terms, a brand is a result. It’s the resulting feeling a customer has about your company when they interact with your business. People often use the term ‘brand’ to mean a logo, a product, an impression, or the style of customer-facing content, but in actuality, a brand is all of these and more. Your brand is an extremely powerful tool for your business. It gives you your unique identity and thereby sets you apart from your competition. It gives your customers something to remember and lastly, a strong brand leads to more sales.

We’re now firmly in the digital age, racing ahead with the latest tools and tech, and transforming the businesses that shape our society. Today 70% of the buyer’s journey is done digitally, and this is only expected to increase as we move into 2020 and beyond. This transformation is happening from the inside, where teams all across the organization are adapting to new ways of acquiring customers in a modern world. Today we’re focusing on the sales team and Sales Development Representatives (SDR) in particular. The role of SDR is becoming more prominent in the business landscape, and with good reason. According to one study, companies that excel at lead nurturing generate 50% more sales-ready leads and do it at a 33% lower cost. Let’s take a look at how SDRs are providing value to companies and how to be a successful SDR.