If you view your sales team and customer service team as completely separate entities, then you’re not getting the most out of either team. Although these teams may fulfill different roles and functions within the business, they both primarily deal with customers and how you talk to your customers will influence whether they choose to buy your product. It’s no secret that customers want to buy from friendly and accountable businesses, so this persona should come across whether a customer is talking to the sales team or the customer service team.
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