CommBox Blog on HubSpot

Staying competitive in the digital age is no easy feat. Consumers are constantly bombarded with clever adverts trying to convince them to jump ship to another company or service, and without a strong customer retention strategy, it just might work. The good news is, if you’ve already convinced a customer to buy once, you’ve already done the hard part. All you have to do next is give them incentives to stay, and that’s why we’ve put together everything you need to know about customer retention strategies.

The way organizations are tackling customer service is Evolving to meet the needs of customers in a digital and rapidly changing world. Customers have certain wants and expectations for their customer service experience. Customers don’t want to answer the same question over and over, they don’t want to talk to a rudimentary bot that doesn’t understand their needs, and they don’t want to be transferred from person to person. When a customer is met with these hurdles, frustration builds and successful communication between the agent and the customer is hampered.