Customer experience is the new business buzzword. Every sector is now focused on providing an excellent customer experience, and the financial sector is no different. Customer experience is particularly important in banking because customers have such a vast range of options to choose from and they are also much more careful about their choices. It’s this cautiousness that separates banking from other sectors. A customer might take a chance on trying a new brand of headphones, but for them to try a new bank, they need to be convinced.
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