Most highly successful businesses have one thing in common; they excel at customer service. It’s simple. When you keep your customer happy, they keep coming back. The data supports this, but the effect of excellent customer service goes beyond just keeping customers coming through the door. One study found that customers who have exceptional experiences with brands spend, on average, 140% more than their less satisfied counterparts. Loyal customers are also known as brand promoters; they advertise your brand for you by telling their friends and family how great you are.
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